Info deal : Dictanova
News : transaction services
Aca Nexia assisted Easiware with the acquisition of Dictanova, a startup specialized in semantic data analysis applied to customer relations.
Dictaova, software of semantic analysis solutions, of which Go Capital and IT-Translation were shareholders, comes under the umbrella of Easiware, which enhances its platform for the collection and processing of customer relationship data.
Easiware new formula will help to better engage customers, through contextualization and predictive analysis. The goal is to further personalize the customer relationship, make it more tailor made and thus increase loyalty. With 400 client brands, including Fnac Darty, Galeries Lafayette, Meetic and Michel & Augustin, supported in 16 countries, Easiware has 40% growth. The turnover for 2018 is € 5 million and Easiware is targeting € 7 million this year.
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