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Info deal : L:A Bruket

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Aca Nexia assisted Experienced Capital Partners on the occasion of its acquisition of L:A Bruket, a Swedish brand of natural cosmetics.

Created in 2008 in Varberg (south of Gothenburg), L:A Bruket offers high quality cosmetic products, manufactured on the west coast of Sweden, with the constant aim of combining nature and tradition with modernity and efficiency. L:A Bruket finds inspiration in the Swedish tradition of spa treatments, algae cultivation and coastal lifestyle, allowing guests to reconnect daily with nature.
With a range of more than 100 references for skin care, body care, and indoor products and fragrances, L:A Bruket has generated € 5 million in sales in 2018. The brand is distributed in more than 50 countries thanks to the strong network of distributors it has federated around its unique concept combining lifestyle and natural cosmetics.

Experienced Capital, a fund specializing in the Affordable Luxury segment, holds a 51% stake in L:A Bruket. The balance of the capital is held by the founders, Monica Kylén and Mats Johansson, and by individual minority investors.
The arrival of Experienced Capital will enable L:A Bruket to accelerate its digital development, develop the retail network while strengthening its links with its current distributors, and penetrate new markets, by developing their product range.

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